Recap of IMATS L.A. 2018!

We had the pleasure of catching up with Mathias Alan, read more below!

The Poise Makeup Professional team had the pleasure of being able to take part of IMATS L.A. 2018! At booth #510 we had live makeup demos, amazing show prices on all of our products, and an amazing time meeting all of YOU! If you didn't get a chance to make it out this year, have no fear! After reading through this blog, you will feel like you were at the booth with us!

 Friday- Pro Night

Friday night at IMATS L.A. was Pro Night. The convention was open to any working makeup artist, all makeup fields were welcome! The team had a wonderful time catching up with some pros who LOVE Poise Makeup Professional. Elizabeth Fox, you can view her work here, came by and let us know that Poise Makeup Professional's HD Creme Foundation is the ONLY foundation that she uses now. Elizabeth said that not only is the formula great, but that directors are always complimenting how her makeups look on camera.

Group shot at IMATS with Poise Makeup Team, friends, and owner Mae Hartberg!

Along with seeing Elizabeth Fox, we were able to catch up with Loli Romo! Loli has been a supporter of Poise Makeup Professional for years, and it is always a treat when we get to see her! If you haven't had a chance to take part of her demos, or read the blog she was featured as Makeup Artist of the Month, here is a link to check her out!

First picture | Makeup Professionals Rickie Bocanegra and Loli Romo with Poise Team Member Richard Espinoza. Second picture | Poise Makeup Professional Director Vanessa Zerbe and Makeup Professional Elizabeth Fox.

On top of all of the wonderful reunions, we were able to see Mathias Alan! Mathias was one of the first professionals to come on board with using Poise Makeup Professional products! If you are unfamiliar with his work, you can view it here. Make sure to follow him to keep up to date on all of his wonderful work!

SaturdayThe Poise Makeup Professional booth packed with makeup professionals and enthusiasts!

The show floors were PACKED during Saturday's show! We had the pleasure of seeing all of the beautiful makeup creations from other booths, as well as have our very own special demo going on! Karina Fonti, a wonderful artist known for her editorial work, gave a bilingual demo of a Chinese New Year inspired piece. Karina's bright makeup caught the eye of many, and soon we had a crowd!

Starting with a fresh face, Karina brought to life a bright, vibrant editorial look! Photography by Louis Rodiger

 Karina Fonti used products from the HD Creme Foundation palette, HD Creme Lip, and Cheek palette, as well as our Liquid Matte in the shade Notorious. Photography by Louis Rodiger

Finished look on the lovely model Cheri Minchaca with artist Karina Fonti


Sunday was the last day of the IMATS L.A. event, and we made it one to remember! Our team loved being able to meet even more of you, hearing success stories from both makeup enthusiasts and makeup pros, as well as had a demo done by Richard Espinoza.

With Richard's gorgeous face chart, he was ready to rock his demo!

Using our Multitasking Palette, Richard was able to create custom colors, blend colors together to create a beautiful gradation effect, and provide an eyeshadow base to help her eyes pop even more!

After of our wonderful model Saida Sampson.

After Richard's application, our model could not wait to walk the floor to show off his creative piece! View more of his fabulous work here.

Poise Makeup Team with Karina Fonti and model Cheri Minchaca 

We had a wonderful time at IMATS L.A. 2018! Poise Makeup Professional has MANY amazing events coming up, including our hands on workshop, Starstruck With Color! Make sure to follow our social media pages, so that you don't miss out on any of the fun that is coming up!

We'll see you all soon!


Poise Makeup Team

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